We love hearing all the new and interesting ways that customers are using our products to promote their business. There are endless ways in which our products can be used for increasing client referrals, improving customer retention or simply getting your name out there. Read on for some of the clever ways businesses are using lip balm, t-shirts, tote bags and more to make a lasting impression.
Case Study #1:
An orthodontics office that has been established for quite a few years wanted to increase their exposure in the community without investing a lot of money in a traditional phone book advertisement. The office ordered custom T-shirts with their logo and office information on them. The office then handed those shirts out to their patients and instructed the patient if they wore the shirts into their next appointment the patient would receive a discount on their service. Not only did their current patient get a discount, but wearing the t-shirt outside of their appointment gained the office extra exposure in the community. The office saw numerous new patients just a few weeks into the promotion!
Case Study #2:
The dental practice wanted to inform the community on ways to take better care of their teeth and gums and needed a way to get the message out there. They purchased reusable tote bags and put a variety of different tips on the bags, along with their company logo. The practice then handed out the bags at a local farmers market. The positive feedback was amazing and they had a few people call into the practice and thank them for teaching them something new about dental health!
Case Study #3:
A local dental practice wanted to build their presence on Facebook, so they started handing out personalized lip balm to their patients at their appointments. Then they ran a contest asking their patients to post pictures of themselves with their lip balm out in the community. The patients then posted their photos on the dental practice’s Facebook page as their entry to win a prize. Once the practice started this contest they saw an increase in interactions on their Facebook page.
Case Study #4:
A pediatrics office was introducing a great new referral program and needed to get the word out. They put the details of the program on a hand sanitizer label and handed out a hand sanitizer after each appointment. They saw an immediate jump in referrals! This promotion gave them just the kick start their new referral program needed.
All you need is a little creativity to jump start your next promotion, referral program, customer appreciation event or sponsorship. For more ideas, contact us at 866-519-8400 or via email at sales@secondstorypromotions.com – we’d be more than happy to help!
